KernelTrap is a web community devoted to exploring open source kernel development. Our stories focus mainly on three operating systems, GNU/Linux, FreeBSD, and OpenBSD. We also occasionally provide content about NetBSD, Mac OS X/Darwin and the GNU/Hurd. The majority of our content tends to be of a relatively technical nature.

Advertising sale:

• Banner ads are temporarily available at 35% off their normal prices.
• Text ads are temporarily available at 15% off their normal prices.
• This promotional offer is cumulative with multi-months discounts.
• Banners must be static (no animated gifs) and measure 468x60 pixels.
• Payments can be made via PayPal, sent to jeremy@kerneltrap.org.
• This offer is good through December 31, 2005.
• Limit of 2 ads per customer.
• Limit of 12 total banner ads and 12 total text ads in queue at any one time.

Ad Type
1 Month
3 Months
6 Months
Text
$50 - 15% = $42.50
$150 - 25% = $112.50
$300 - 35% = $195
Banner
$100 - 35% = $65
$300 - 45% = $165
$600 - 55% = $270

KernelTrap Audience:

KernelTrap has a large and growing international audience. Currently with an average of nearly 20,000 daily readers, you can be sure your advertisement will reach a wide variety of interested individuals. Follow this link to review KernelTrap's raw access statistics, automatically updated daily. Additionally, KernelTrap stories are frequently mentioned on other popular websites such as Slashdot, OSNews, and Linux Today, bringing in additional readers that will see your advertisement.

According to a recent sampling (9/2003), nearly 60% of our readers are programmers, system administrators, computer consultants and IT specialists. Another 30% are students, many soon to become computer specialists themselves. According to the same sampling, less than 2% of our readers are unemployed.

Supporting The Open Source Community:

By advertising on KernelTrap, you will be helping to support the open source community. After recovering our minimal operating expenses, the funds generated from advertising will be used to purchase additional original content. This original content will include much documentation that may otherwise have never been written, and will be made freely available through these web pages. This is good for you, as it will bring in more readers that will view your advertisement.

Guidelines:

The KernelTrap community is only interested in quality advertisements somehow related to the content of these pages or otherwise relevant to our readers. The advertisements must remain tasteful and static, open to the interpretation of the site's administration. Specifically, animated ads, flash animations, pop-ups, and other types of advertising designed to aggressively attract the attention will not be permitted. Please ask us if you require further clarification or have any additional concerns.

KernelTrap administration reserves the right to only permit advertisements they deem relevant and tasteful.

Advertising Pricing:

KernelTrap currently offers two types of advertisements, side-panel text advertisements, and top-level banner advertisements. The text advertisements are limited to 50 words, generally speaking the shorter the better. Banner ads need to be 468x60 pixels.

The table below shows prices for both types of ads. If you choose to run your ad for a full month, you pay a flat monthly fee that guarantees you a minimum of 80,000 views. If the minimum number of views is not met in a month, your ad will be credited enough views to reach the limit.

Ad Type
Monthly
3 Months
6 Months
Text
$50
$135
$240
Banner
$100
$270
$480

Minimum advertisement purchase of $20 required. A 10% discount is offered when purchasing 3 months of advertising at once. A 20% discount is offered when purchasing 6 months of advertising at once.

Tracking Your Advertisement's Effectiveness:

Once your KernelTrap advertising account is setup, you will be able to view live statistics about your ad. It will be possible for you to log in to your KernelTrap control panel and view daily statistics, weekly statistics, and overall statistics, including how often your advertisement has been viewed and how often it has been clicked. You will also have the ability to limit how many times your advertisement can be displayed in a day, or in a week. Finally, you can manually enable and disable your advertisement.

From your KernelTrap advertisement control panel, you'll also be able to enable/disable daily and weekly email-based notifications, summarizing your advertisement's activity.

Purchasing Advertisements:

If you are interested in advertising on KernelTrap, please contact Jeremy Andrews at jeremy@kerneltrap.org. We currently accept payments via PayPal.